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Scale-up A³ Framework

I created the Scale-up A³ Framework to help startups as they mature, grow, and scale. As companies go from a 5 people in a room to 150, they hit a speed-bump. There are too many people to fit into a meeting room or set standard ways of working. It starts to feel slow, people work in different ways, and it's hard to get aligned. Engineering productivity can actually decrease even if you're hiring more people. 

By going through each phase of this framework, your company will feel more cohesive and you can start to work together (Assemble), align on a common and realistic strategy and measures (Align), and understand how to use everything you learned on your own to Accelerate to the next stage of profitability and IPO.


  • Assemble
    • Conduct an assessment of your current state, goals, and maturity.​

    • Conduct interviews of key stakeholders, send surveys to the department, and analyze the results from the wider group.

    • Define Ways of Working within Product Development and the commercial side to have a standard, simple framework for how your company can run efficiently. 

  • Align
    • Create a realistic product roadmap based on past deliverables, estimates, and headcount that aligns with the company strategy and needs of the customer.​

    • Define key engineering metrics and implement simple measures to improve productivity.

    • Implement planning cycles and reviews to ensure quarterly plans and annual goals and plans align.

  • Accelerate
    • Define a long term improvement map. Map out where you want to be based on your progress thus far, create an action plan, owners, and small improvements you can take on to see improvement.

    • Enable autonomous teams that can run with the ways of working and measures to build amazing products. This will create stronger momentum if each team member has a role in the change.

    • Finally, become the master - understand how to make decisions, run workshops, and improve your situation within your company. ​

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